Celebs to Design Lunchboxes

Isaiah Washington, Ray Romano, Kelly Ripa, Rosie O'Donnell and Reba McEntire Among Celebs to Design Lunchboxes for NOGGIN Charity Auction Benefiting First Book and At-Risk Preschoolers.

The celebrities are joining forces to help generate new books for at-risk children with NOGGIN's Get Ready To ReadAuction. On Monday, November 6, the commercial-free educational preschoolnetwork from Nickelodeon will launch its first online charity auctionfeaturing collectible lunchboxes designed by Isaiah Washington, Ray Romano,Rosie O'Donnell, Kelly Ripa, Patricia Heaton, Reba McEntire, John Lithgowand Sara Ferguson, the Duchess of York. Proceeds from the auction will benefit international nonprofit organization First Book, which gives children from low-income families the opportunity to read and own theirfirst new books.

The auction supports NOGGIN's "Get Ready To Read" national literacy campaign, which launched in April, 2006, and the network's ongoing literacypartnership with First Book, to generate 1,000,000 new books for at-risk children. NOGGIN's Get Ready To Read Auction(http://www.nogginauctions.com) featuring over 75 items donated from Nickelodeon Preschool Television, will run online from Monday, November 6 through Sunday, November 26.